Executive Branding for Women

Women executives in particular can benefit from a purposeful approach to the creation of their own brand.

Many successful women executives – after careers filled with leadership and innovation – are still almost invisible to the world outside their organizations. Their performance alone cannot move them to the next level…their own “Act III”

Women work differently than men.

Men are typically more focused on their connections and their visibility. “Men generally rely on networks, mentors and other people to help them up the corporate ladder; women instead reported that they observed others to inform their individual sense of leadership.”

Women:

  • Face deeply rooted barriers
  • Less comfortable with self-promotion
  • Often not see as visionary
  • Spend their time on performance, not bonding

For women evoke deploys a unique approach informed by women executives themselves. An approach that acknowledges the natural caution women feel for self promotion. An approach led by evoke’s women communication professionals.